Amazon Image Stacks · A+ Content · Vizit AI Scoring · PickFu A/B Testing

Conair

Refreshed and modernized the Amazon image stacks for Conair’s Infrared product line (the Infrared Thermal Brush, round styling brush, flat iron, and hair dryer) alongside the Curl Define brushes. Every frame was refined against data: Vizit AI scoring to predict shopper attention, and PickFu A/B testing to validate real preference before anything went live.

A Modern, Data-Backed Refresh

Conair needed its Amazon image stacks modernized across two lines (the Infrared hair tools and the Curl Define brushes) without losing the trust of an established brand. I rebuilt the creative around a cleaner, more current system and pressure-tested every frame against real data before it shipped.

The result is a cohesive family that reads as one modern Conair on the shelf, while giving each product its own clear reason to buy, grounded in shopper preference, not guesswork.

Infrared Products

Making the technology the hero.

I rebuilt the Infrared image stacks around a cleaner, more modern system: benefit-led heroes like “Achieve Long-Lasting Curl Results,” “286% More Visible Shine,” and “Reduces Appearance of Frizz by 62%.”

Crisp dimension and spec callouts pair with infrared-glow product shots that make the technology unmistakably the hero of the listing.

Conair Infrared frame reading '286% More Visible Shine' with a model and the round styling brush glowing with red infrared light

Curl Define

Feature diagrams that read at thumbnail size.

I modernized the Curl Define brush stack with bright, playful lifestyle photography and clear feature diagrams: Continuous Grooves, Dual-Vent System, Mixed Bristles, Compact Size, and the Sectioning Handle.

Everything is labeled so the design story reads instantly, even on a small PDP thumbnail where most shoppers make the first call.

Lavender Conair Curl Define brush diagram labeling Continuous Grooves, Dual-Vent Design, Mixed Bristles, Compact Size, and the Sectioning Handle

Vizit AI Scoring

Pressure-testing hierarchy before launch.

I ran each concept through Vizit AI scoring to pressure-test hierarchy, legibility, and shopper attention, a fast read on how a frame would actually land in search and on the PDP.

Then I reworked type, crop, and callout placement to lift the score on the frames that were underperforming, so the stack was optimized before a single dollar of ad spend hit it.

Conair flat iron frame reading 'Achieve Long-Lasting Straight Hair' with Infrared Technology and Low Temperatures callouts over long, sleek brown hair

PickFu A/B Testing

Letting real shoppers pick the winner.

I validated the refreshed stacks with PickFu A/B testing, putting old vs. new frames in front of real target shoppers and letting the panel data decide which hero, claim, and layout shipped. The final image stacks are grounded in preference, not opinion, and the Infrared and Curl Define lines land as one cohesive, modern Conair family.