Case Studies
Selected project stories across art direction, ecommerce design, packaging systems, Amazon creative, and fast-moving CPG brand work.
Weekly Art Direction + Performance Testing
MaryRuth Art Direction
Weekly shoots for new launches, promos, and trending products, with every frame tested in performance ads so background color, lighting, and styling were driven by results.
Website Strategy + Design Direction
Kind Patches Web Design
A cleaner web experience for wearable wellness, built to clarify product education, improve navigation, and make the brand feel easier to trust.
Amazon Creative + PDP Strategy
Kind Patches Amazon
Amazon-focused creative direction for benefit storytelling, product education, and marketplace assets that feel clear, premium, and fast to understand.
Amazon Creative Direction
Pet Honesty Amazon
A cleaner, more premium refresh of Pet Honesty’s Amazon presence: PDP image stacks, A+ content, brand and AI photography, and launch creative for the new Cat Squeezables line.
Amazon Creative Direction
Onyx Professional Amazon
A premium Amazon system across nail, foot, and body: image stacks, A+ content, an editorial callout-and-badge design language, and AI-generated product photography that launched the catalog on Amazon and Walmart.
Brand + Packaging + Amazon
Cooper & Bella
The brief was “clinical, but fun.” Brand refinement, packaging, AI photography, and a full Amazon PDP built to feel clinical enough to trust and fun enough to love.
Amazon Image Stacks + A/B Testing
Conair Amazon
Modernized Amazon image stacks and A+ content for Conair's Infrared and Curl Define lines, refined with Vizit AI scoring and validated with PickFu A/B testing before going live.
Brand System + Packaging Direction
Epic Goods
A private-label snack and beverage brand for ampm, with a flexible 100+ SKU packaging system and art-directed AI photography built for retail speed.
Amazon Creative Strategy
Earth Animal Amazon
Art direction, A+ content, image stacks, and storefront design for the No-Hide natural chew line: flexible, brand-true templates built to scale across 20+ SKUs.
Amazon Design System
Heartbeat Hot Sauce Amazon
A sharper Amazon image flow for flavor-led CPG, translating heat, ingredients, pairings, and brand personality into conversion-ready creative.
Rebrand + Website Direction
Neato ReBrand + Website
A full rebrand for a 2P Amazon acceleration partner, built around the smiley “n” wordmark: Lausanne type system, candy-bright palette, custom icons, and the “Amazon. Handled.” marketing site.
Packaging Design + AI Photography
How To Be A Redhead Packaging
Packaging and a launch image library for the “Finally Have Lashes” mascara, pairing a red-and-blush wave tube system with a fully art-directed AI photography campaign.