Packaging Design · Art Direction · AI Photography
How To Be A Redhead
Packaging and a launch image library for “Finally Have Lashes,” the signature mascara: a confident red-and-blush wave system paired with a fully art-directed AI photography campaign that launched fast and stayed on-brand.
A Confident Red-and-Blush Wave System
How To Be A Redhead needed packaging and a launch image library for “Finally Have Lashes,” their signature mascara. I designed the tube (a confident red-and-blush wave system with a tactile, editorial feel) then built the entire visual campaign with art-directed AI photography.
I designed the packaging around How To Be A Redhead’s bold signature red, pairing it with a soft blush and a playful wave that wraps the tube. The result feels premium and tactile while staying unmistakably HTBAR: confident, feminine, and a little cheeky.
Art-Directed AI Photography
A full launch catalog, without waiting on a production shoot.
Rather than wait on a full production shoot, I created the launch image library with art-directed AI photography. I directed every frame (lighting, composition, surface, and mood) so the imagery felt like a cohesive, intentional campaign rather than a set of one-off renders.
From clean product heroes to flirty Valentine’s scenes, the AI imagery let us launch a polished, fully art-directed catalog quickly while keeping production fast, flexible, and on-brand.
Hero Product Compositions
Texture and promise in a single scroll-stopping image.
The hero product shots stack and fan the tubes into bold, graphic compositions, with the wand and brush as a recurring motif, to sell the texture of the packaging and the promise of the formula at a glance.
I handled post production and retouching by hand to unify color, contrast, and finish across the set, so every AI-generated frame reads as one polished campaign while controlling production time and cost.
Launch Image Library
One polished, art-directed campaign: flirty, premium, and built to convert.
