Amazon PDP · Image Stacks · A+ Content · Bundle Design · Storefront Design · Art Direction

Heartbeat Hot Sauce

Heartbeat Hot Sauce Co. had a cult brand and killer flavors, but an Amazon presence that did not do them justice. I led a full ecomm makeover (scroll-stopping image stacks, A+ content, bundles, and a branded storefront) all while protecting the bold, small-batch personality that makes Heartbeat, Heartbeat.

Heartbeat 'Shiitake Szechuan Hot Sauce' Darkside of the Grill collab hero: the black bottle among orange habaneros, red pepper, and shiitake mushrooms

A Full Amazon Makeover for a Cult Hot Sauce Brand

Heartbeat Hot Sauce Co. had a cult brand and killer flavors, but an Amazon presence that did not do them justice. I led a full ecomm makeover, rebuilding the product detail pages with scroll-stopping image stacks, designing A+ content and a branded storefront, and creating bundles and variety packs, all while protecting the bold, small-batch personality that makes Heartbeat, Heartbeat. The goal: keep the edge, amplify the ecomm potential.

amazon.com/stores/HeartbeatHotSauceCo

Image Stacks

A story that scrolls, engineered to drive add-to-cart.

I started with the main image stacks, the make-or-break sequence on every PDP. For each SKU (Red Habanero, Camp Sauce, Mango Habanero, the Darkside of the Grill Shiitake Szechuan collab) I built a story that scrolls: a punchy product hero, ingredient and flavor callouts, nutrition and certification panels, and appetite-driving lifestyle shots, each frame engineered to answer questions and drive add-to-cart.

Heartbeat 'Red Habanero Hot Sauce' image-stack hero with a wall of red habaneros and a 'Savory & Spicy' callout

A+ Content

Modules with room for the brand’s voice.

I designed full A+ content modules that gave the brand room to flex its voice (“Hello Nostalgia,” “A Sauce for Everything,” “On Island Time,” “For Bold Taste Buds”) pairing high-contrast type with moody, mouthwatering food photography so the listings feel like the brand, not a generic template.

Heartbeat Camp Sauce 'Hello Nostalgia' A+ content module with moody food photography

Bundle Design

Turning single-bottle shoppers into multi-bottle buyers.

To lift average order value, I created bundles and variety packs (the 12-flavor Discovery Kit, Classics, and Variety Pack sets) with clear, giftable layouts and “Flavors for Your Favorite Moments” messaging that turns single-bottle shoppers into multi-bottle buyers.

Heartbeat '12 Small-Batch Flavors in One Kit' Discovery Kit bundle module with a hand holding the boxed set

A Storefront Destination, With the Brand Intact

I designed a cohesive Amazon storefront to tie it all together, with merchandised sections for Classics, Variety Packs, Collabs, Recipes, and the brand story, so the shopping experience feels like a destination and reinforces Heartbeat as a premium, craft hot sauce maker.

Throughout, I kept the brand’s edgy, small-batch identity intact (the heart-pepper mark, the inky black labels, the irreverent copy) while layering in the clarity, hierarchy, and conversion cues that a high-performing Amazon presence demands.

Heartbeat Amazon Library