Art Direction · Amazon A+ Content · Image Stacks · Storefront Design

Earth Animal No-Hide

I led Earth Animal’s Amazon design from concept through execution for the No-Hide line of natural dog chews: a full image stack, A+ content, and storefront system across 20+ SKUs, built as flexible, brand-true templates the production team could scale.

Amazon Design for the No-Hide Natural Chew Line

I led Earth Animal’s Amazon design from concept through execution for the No-Hide line of natural dog chews. I designed the full image stack and A+ content across 20+ SKUs, plus storefront modules for the No-Hide Collection, all built as flexible, brand-true templates the production team could scale.

amazon.com/Earth-Animal-No-Hide

Amazon Visual Language

Translating the “Another Way” ethos into building blocks.

I translated Earth Animal’s “Another Way” brand ethos into an Amazon visual language, establishing the building blocks: the rustic No-Hide wordmark, the six-color brand bar, illustrative icons, and a warm photographic style pairing real dogs with the product.

Image Stacks

A conversion-engineered image stack for the PDP.

I designed the full image stack for the product detail pages: a bold “The Original Rawhide Alternative Dog Chew” opener with the “300+ Million No-Hides Sold” banner, a “Great For…” use-case checklist, a flavor-selection module, and ingredient and benefit highlights engineered to drive conversion.

Earth Animal No-Hide 'A Flavor for Every Pup' module listing Chicken, Beef, Salmon, Pork, Venison, Peanut Butter, and Mango flavors

A+ Content

Benefit and comparison modules that answer the big objection.

I built the A+ content and comparison modules, including the “Looks Like Rawhide, Chews Like Rawhide, Made With No-Rawhide” benefit panel, the “A Flavor for Every Pup” lineup, and the “Sustainably Sourced” and “Real Ingredients” graphics.

Earth Animal No-Hide 'Looks Like Rawhide, Chews Like Rawhide, Made With No-Rawhide' benefit panel with a small dog on a couch

A Brand-True System the In-House Team Could Scale

I designed storefront modules for the No-Hide Collection and tied them back to the wider Earth Animal catalog, with each module flexing the hero dog and background across audiences while keeping the brand language locked.

Then I packaged the final designs for handoff (layered files, type and color specs, and structured templates) so the in-house team could roll the system out across 20+ SKUs and keep the Amazon presence consistent as the line grows.

No-Hide Amazon Library