Creative Direction · Amazon A+ Content · Image Stacks · Brand + AI Photography · Launch Creative
Pet Honesty
I led a top-to-bottom refresh of Pet Honesty’s Amazon presence, setting the creative direction for a cleaner, more premium system across PDP image stacks and A+ content, then directing the brand and AI photography and the launch creative for the new Cat Squeezables line.
Elevating Pet Honesty’s Amazon Presence
I set the creative direction to move Pet Honesty’s Amazon presence into a cleaner, more premium look and feel, spanning the full PDP image stacks and A+ content. The goal I held the work to: make dense supplement science read as approachable, trustworthy, and premium the moment it lands as a thumbnail.
I led with real brand photography and directed AI-assisted photography where it filled gaps and raised the ceiling, then created the launch banners and promo assets that introduced the new Cat Squeezables line.
amazon.com/stores/PetHonestyThe Visual System
Defining the look: cream canvas, serif display, magenta punch.
I established the visual language every frame would answer to, a clean cream canvas, confident serif display type, and a punchy magenta accent. That system gives the science room to breathe and lets a single claim like “9 Out Of 10 Cats Love the Taste” carry the frame without clutter.
Image Stacks
Directing a full conversion sequence, frame by frame.
I designed the sequence of modules that carries a shopper from curiosity to cart: a taste-claim opener, a “Give One Chew Daily” dosing guide, a vet-backed trust frame, “The Honest Difference” icon set, “Vital Ingredients” education, and the subscribe-and-save and size-upsize offers.
Each frame does one job cleanly, so the stack reads as a confident argument rather than a pile of features.
Brand + AI Photography
Real brand photography, extended with AI direction.
I led with Pet Honesty’s real brand photography and art-directed AI-assisted imagery to fill the gaps, generating and shaping supporting shots so every module felt cohesive and elevated without waiting on another shoot.
That approach kept the cats, the color, and the “Honest Difference” trust cues consistent across the whole catalog.
A+ Content
One cohesive scrolling story per product.
I built the A+ content as a single branded destination that mirrors the on-site experience, mixing lifestyle, product, and benefit modules into one continuous scroll that keeps shoppers moving. Here it is the way a shopper meets it, top to bottom.
Creative for a Creamy, Craveable New Line
I created the launch creative for the new Cat Squeezables line, the hero banners and promo assets that introduced the creamy, lickable supplement and its eight targeted formulas, from Skin & Coat to Calming to Daily Multivitamin.
The launch platform, “Meet Your Cat’s New Main Squeeze” and “Science-Backed Ingredients Meet Cat-Approved Taste,” gave the line a voice that is playful up top and credible underneath, exactly where a supplement brand needs to live.
The Pet Honesty Amazon library.
Cat Squeezables Launch Creative
Playful up top, credible underneath: the launch banners for the new line.
