Creative Direction · Amazon A+ Content · Image Stacks · Graphic Design System · AI Photography
Onyx Professional
I directed the Amazon presence for Onyx Professional across nail care, foot care, and body, building a premium image-stack and A+ content system, an editorial graphic-design language of ingredient callouts and certification badges, and AI-generated product photography that let the catalog launch fast on Amazon and Walmart without a full shoot.
A Cohesive Amazon Presence for Onyx Professional
I set the creative direction for Onyx Professional’s marketplace presence across three categories, nail care, foot care, and body, building the image stacks, A+ content, and benefit-led PDP layouts that carry the brand on Amazon. Each product earns its own scent and color story while answering to one shared system.
That system, a repeatable language of ingredient callouts, certification badges, star-review modules, and an editorial serif-and-sans pairing, is what lets a shopper recognize an Onyx product instantly, whether they land on a nail polish remover or a body wash trio.
amazon.com/stores/OnyxProfessionalThe Graphic Design System
An editorial language of callouts, badges, and serif-and-sans type.
I established the visual system every frame answers to: confident ingredient callouts, certification badges, scent seals, and an editorial serif-and-sans pairing. On the “bye-ee cuticles” remover pen, that system maps botanical extract, green tea, and lactic acid to their benefits around the product, so a dense ingredient story reads in a single glance.
The result is a design language that flexes to each product’s personality while keeping the catalog unmistakably Onyx.
Image Stacks
Main images built to win the click, then earn the cart.
I directed the main image stacks that open each listing, from the “One Swipe & Gone!” nail polish remover with Max Strength and Vegan badges to benefit openers that lead with the payoff. Each stack is sequenced so the hero claim wins the thumbnail, then the supporting frames build the case module by module.
New Look, Same Formula
Guiding loyal shoppers through a redesign.
For refreshed packaging like Hard as Hoof, the Nail Dryer Finishing Spray, and the Cracked Heel Repair Balm, I created “New Look, Same Formula” comparison frames so loyal shoppers recognize the product through its redesign, protecting hard-won equity while the brand modernized.
A+ Content & PDP Layouts
Each product gets its own story, on one shared grid.
I designed the A+ content and full PDP layouts so every product adapts the system to a distinct personality, “Why You’ll Love Mistify Me,” the “Soft Swirl” sandalwood-and-vanilla lotion, the “Get Polished” foaming scrub, and the Shake It Up body wash trio, while the callouts, badges, and type keep them all in family.
AI-Generated Photography That Launched the Catalog
With limited time for traditional photoshoots, I made AI imagery the foundation of the initial PDP visuals, generating scenes and pairing them with hands-on Photoshop retouching to control lighting, color, and detail. It let Onyx launch quickly without sacrificing a polished, premium look.
I directed the approach to keep the visuals consistent across the full catalog, blending generated imagery with editing so every product read as one cohesive brand as it launched on both Amazon and Walmart.
AI Photography
Generated, retouched, and color-matched into one premium catalog.
