Creative POV
Most CPG teams do not need more random assets. They need a visual system that helps customers understand the product quickly, trust it immediately, and recognize it everywhere. I bring the taste, marketplace fluency, and AI-enabled workflow to make that happen without bloating the process.
Services
Engagements are built for founders, ecommerce leads, and lean creative teams who need sharper decisions, better assets, and a system they can actually maintain.
Retainer-based creative leadership for brands that need ongoing strategy, art direction, brand refinement, and sharper decisions across launch, retail, and marketplace work.
Image strategy and content direction for product detail pages that need to communicate faster, support conversion, and keep the brand premium.
Practical AI-assisted workflows for concepting, content variation, creative testing, and asset planning without sacrificing taste or brand control.
Identity systems, visual direction, and brand foundations that make a product feel clear, premium, and ready to scale across every customer touchpoint.
Conversion-focused web direction for product brands that need a sharper site experience, stronger storytelling, and cleaner paths to action.
Email and CRM creative for brands that need stronger retention, clearer customer journeys, and loyalty, welcome, and referral flow build outs that feel connected to the larger brand system.
Love seeing my partners on the shelf.
Expertise
Hierarchy, flavor/variant systems, benefit clarity, and visual consistency across product portfolios.
Strategic PDP flows that clarify claims, use cases, trust points, and reasons to buy.
Use AI to explore, version, and pressure-test creative while keeping human judgment in control.
Reusable art direction, asset frameworks, and decision principles that reduce creative drift.
Selected Work
Weekly Art Direction + Performance Testing
Weekly shoots for new launches, promos, and trending products, with every frame tested in performance ads so background color, lighting, and styling were driven by results.
Website Strategy + Design Direction
A cleaner web experience for wearable wellness, built to clarify product education, improve navigation, and make the brand feel easier to trust.
Amazon Creative Direction
A cleaner, more premium refresh of Pet Honesty’s Amazon presence: PDP image stacks, A+ content, brand and AI photography, and launch creative for the new Cat Squeezables line.
Amazon Creative Direction
A premium Amazon system across nail, foot, and body: image stacks, A+ content, an editorial callout-and-badge design language, and AI-generated product photography that launched the catalog on Amazon and Walmart.
Brand + Packaging + Amazon
The brief was “clinical, but fun.” Brand refinement, packaging, AI photography, and a full Amazon PDP built to feel clinical enough to trust and fun enough to love.
Amazon Image Stacks + A/B Testing
Modernized Amazon image stacks and A+ content for Conair's Infrared and Curl Define lines, refined with Vizit AI scoring and validated with PickFu A/B testing before going live.
Brand System + Packaging Direction
A private-label snack and beverage brand for ampm, with a flexible 100+ SKU packaging system and art-directed AI photography built for retail speed.
Amazon Creative Strategy
Art direction, A+ content, image stacks, and storefront design for the No-Hide natural chew line: flexible, brand-true templates built to scale across 20+ SKUs.
Amazon Design System
A sharper Amazon image flow for flavor-led CPG, translating heat, ingredients, pairings, and brand personality into conversion-ready creative.
Rebrand + Website Direction
A full rebrand for a 2P Amazon acceleration partner, built around the smiley “n” wordmark: Lausanne type system, candy-bright palette, custom icons, and the “Amazon. Handled.” marketing site.
Amazon Creative + PDP Strategy
Amazon-focused creative direction for benefit storytelling, product education, and marketplace assets that feel clear, premium, and fast to understand.
Process
No two brands need the same creative attention. The steps below are a framework, not a template. Every engagement is shaped around your workflow, team size, category, and where your brand needs the most help right now.
I look at your packaging, Amazon presence, ads, launch assets, and brand rules to find what is creating friction.
I clarify the customer message, hierarchy, visual rules, and channel-specific asset strategy.
You leave with creative guidance, asset frameworks, and AI-supported workflows your team can use beyond one project.
Get in touch
Send over your brand/product, tell me about your Amazon problem, AI workflow question, or launch you are trying to clean up. I will help you find the highest-leverage next move.